Process

At a certain point, hustle doesn’t scale. As companies grow, the informal ways of doing things—tribal knowledge, ad hoc workflows, and workarounds—start to slow things down. Quality drops. Accountability fades. People reinvent the wheel.

In The 90 Way, Process is a critical element of growth for high-stage companies. It ensures that your company’s most valuable work—sales, onboarding, hiring, product delivery, communication—is done efficiently, consistently, and in a way that’s easy to teach and improve.

Great processes don’t add bureaucracy—they remove ambiguity. They help teams move faster, focus better, and scale smarter.

Without intentional processes, growing companies experience:

Inconsistent results, as outcomes depend on who’s doing the work
Training gaps, especially with onboarding and role transitions
Bottlenecks, because people become single points of failure
Lack of accountability, due to unclear responsibilities or steps
Rework and inefficiency, as things fall through the cracks
Resistance to scale, as work cannot be delegated or automated

The 90 Way solves these problems by:

Standardizing how high-value work gets done across teams
Creating teachable, repeatable systems that don’t rely on individuals
Improving quality and speed through documentation and automation
Clarifying expectations and responsibilities
Enabling teams to focus on innovation instead of reinvention
Building a foundation for scalable growth

If everyone left your company tomorrow, could someone new step in and run the playbook? That’s the power of process.

Overview

What Stage of Development is your business currently in?

Learn More about the Stages:

Core Competencies

Blog

Core Process Mastery: From Identification to Implementation

Podcast

How Process Forms Alignment

Next Steps