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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

The Founder's Journey Through the Lens of the Stages of Development

Building a company isn’t just about the founder’s vision — it’s about scaling that vision as the company matures. This is where the dynamic between Founder Mode and Leader Mode comes into play. Founders are responsible for driving the company forward, but as our companies grow, the need for ...

6 Ingredients Founders Use to Build Damn Good, If Not Great, Companies

As founders, we’re not just the creators of our company’s vision but also the ones who set it in motion and adjust its course along the way. This role transcends “typical” leadership — instead, it’s a commitment to a journey that’s uniquely ours. And on that journey, we wear many hats, constantly ...

Mastering Founder Mode: The Core Operating System

Founder Mode isn’t about wearing multiple hats, and it’s not just about being able to shift roles at any time — instead, it’s a deeper, more integrated operating system that helps us perceive, assess, and course correct with speed and precision. Because of that, it’s essential to understand how ...

Latest Articles

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

Prospect Theory: How People Make Decisions

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the prospect theory (also known as loss aversion) to ...

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A Platform to Help You Focus, Align, and Thrive

For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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