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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

123

The Hard Truth About Zero-Based Budgeting

A few months ago, the Senior Leadership Team at Ninety completed an intense, quarter-long exercise: our first zero-based budgeting review. It was brutal.

Interest Is the Key to Doing Work That Truly Matters

When we chase greatness, whether that’s in business, art, science, or any other activity, sometimes we lose sight of an important truth: For our work to matter, we need to be deeply interested in it. This might seem obvious, but it bears repeating. Rarely is anything truly great accomplished by ...

When Brands Stray: Southwest Airlines and Losing a Founder's Vision

Great brands aren’t just built on great founders; they’re built on resolute Forever Agreements, the elements of your vision that define the company’s soul and guide every decision. In a recent article, I highlighted Southwest Airlines as an example of a company that became iconic because of its ...

Latest Articles

123

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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A Platform to Help You Focus, Align, and Thrive

For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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