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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

How to Build for the Storm

The moment each of us took on the role of founder, we stepped into a landscape where uncertainty was the only constant. Markets shift unpredictably, products fall flat, competitors gain ground, and teams stretch to their limits. Chaos isn’t the exception. It’s the rule. But here’s the truth many ...

The 20-Mile March: The Compounding Effect of Consistency

I still work with a handful of coaching clients, and after this past annual season, one lesson stood out above the rest. While it’s not a groundbreaking discovery, it’s a fundamental truth so many of us often overlook. Shane Parrish of Farnam Street captures it best when he says, “You don’t need ...

Some Days Just Suck

Building a great company isn’t complicated, but it is hard. Hard because it takes discipline (a lot of it). Because it requires making tough, often painful, decisions. And because it demands relentless, sometimes uncomfortable honesty about where we are, what’s working, and — perhaps most ...

Latest Articles

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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