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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

How to Let Go While Preserving Your Company’s Legacy

Founder Mode isn’t just about growth — it’s the mindset that helps founders secure their company's long-term health and alignment during pivotal transitions such as passing the reins to a new leader. There comes a point in every company’s journey when the founder must step back. And without a ...

5 Strategies to Navigate Founder Mode: For Colleagues

Mastering Founder Mode isn’t just about the founder — it’s also about the team working alongside us. Sometimes, the intensity that makes Founder Mode so effective is overwhelming for other people. Colleagues and team members need to learn how to navigate, support, and thrive alongside a founder who ...

5 Strategies to Navigate Founder Mode: For Founders

As a founder, you know the power and pressure of Founder Mode firsthand — it’s likely propelled you through the toughest moments of running your business. But you’ve also experienced how it can strain your team or become a burden when not handled well. Navigating Founder Mode isn’t just about ...

Latest Articles

3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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A Platform to Help You Focus, Align, and Thrive

For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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