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Meet the Author:
Cole Abbott

Cole is a brand strategist who focuses on building authentic and enduring expressions of an organization’s soul by leveraging timeless ideas, wisdom, and frameworks. As the cohost of Ninety’s Founder’s Framework podcast, Cole shares insights into branding, growth, and the challenges of building successful businesses. Based in Park City, Utah, he enjoys the outdoors, traveling, and diving into all sorts of stories. If snow is falling, you’ll find Cole snowboarding.