Years ago, while working on our positioning, Ninety hired a marketing agency to explore how we could help founders build organizations where people love to work. To my disappointment, many leaders in the process viewed this approach as naive, doubting that joy at work could be a worthwhile business ...
Entrepreneurship is full of paradoxes. On one hand, it’s a journey riddled with uncertainties: markets shift, competitors emerge or disappear, and customers change their minds. On the other hand, some things never change. The sun will set tonight. Tomorrow will bring new opportunities. And the ...
Every decision we make in business, particularly in the early Stages of Development, positions us for either success or struggle in the future. For us founders, the clarity of the choices we make early on determines the trajectory of our companies — whether they thrive or falter under pressure.
