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Think about this for a moment: What if you replaced every instance of “team” in your company with “tribe”? That’s exactly what Garry Ridge did when he served as CEO of WD-40. And he didn’t do it for branding. He did it because a tribe implies something deeper: mutual protection, shared identity, ...
Most of us who build, run, and scale companies don’t start with slogans. We start with a sense of what could be. A drive to make things better. A willingness to try, fail, and try again. It’s gritty, unglamorous Work. And yet, as companies grow, it’s tempting to replace that hard reality with ...
Here’s something I’ve come to deeply believe: 95% of people are good 95% of the time. That doesn't mean they're perfect or always right — but they are inherently good. Well-intentioned. Doing their best to make sense of the world. Trying, in their own way, to do what they believe is right. And yet, ...
