Picture a world-class orchestra: The conductor sets the vision, section leaders guide their groups, and every musician contributes their unique part, all working together to create something extraordinary. But the real magic isn’t just in the performance — it’s in the evolution. The better the ...
Great brands aren’t just built on great founders; they’re built on resolute Forever Agreements, the elements of your vision that define the company’s soul and guide every decision. In a recent article, I highlighted Southwest Airlines as an example of a company that became iconic because of its ...
Founders are driven by our superpowers: visionary thinking, relentless execution, risk tolerance, and storytelling, among others. These traits fuel the creation of something extraordinary. But as we’ve explored on this blog before (most recently in our Founder Mode Series), every superpower casts a ...
