Great brands aren’t just built on great founders; they’re built on resolute Forever Agreements, the elements of your vision that define the company’s soul and guide every decision. In a recent article, I highlighted Southwest Airlines as an example of a company that became iconic because of its ...
Founders are driven by our superpowers: visionary thinking, relentless execution, risk tolerance, and storytelling, among others. These traits fuel the creation of something extraordinary. But as we’ve explored on this blog before (most recently in our Founder Mode Series), every superpower casts a ...
Entrepreneurship is full of paradoxes. On one hand, it’s a journey riddled with uncertainties: markets shift, competitors emerge or disappear, and customers change their minds. On the other hand, some things never change. The sun will set tonight. Tomorrow will bring new opportunities. And the ...
