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Proven Frameworks: Your Key to Building an Unstoppable Company

Discover how successful founders leverage effective frameworks to build thriving companies they’ll love forever.

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Meet Mark

A Visionary Focused on Building Better

Mark Abbott is the Founder and CEO of Ninety and a sought-after business leader, writer, and executive team coach. With nearly four decades of experience building, leading, investing in, and lending to small to midsize businesses, Mark is passionate about helping leaders cultivate agreements-based cultures where people work and thrive together.

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Latest Blog Posts

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Leading Side by Side: 9 Lessons for Founders from the World of Orchestras

Picture a world-class orchestra: The conductor sets the vision, section leaders guide their groups, and every musician contributes their unique part, all working together to create something extraordinary. But the real magic isn’t just in the performance — it’s in the evolution. The better the ...

The Hard Truth About Zero-Based Budgeting

A few months ago, the Senior Leadership Team at Ninety completed an intense, quarter-long exercise: our first zero-based budgeting review. It was brutal.

Interest Is the Key to Doing Work That Truly Matters

When we chase greatness, whether that’s in business, art, science, or any other activity, sometimes we lose sight of an important truth: For our work to matter, we need to be deeply interested in it. This might seem obvious, but it bears repeating. Rarely is anything truly great accomplished by ...

Latest Articles

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3 Levels of Organizational Culture: Aligning Core Values with Actual Practice

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the 3 Levels of Organizational Culture approach to help ...

The SMART Framework: How to Set Better Business Goals

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SMART approach to help you select the appropriate ...

The SWOT Analysis and Strategic Planning Framework

Welcome to Founder’s Framework, offering full access to objective, informational, and researched articles on core business frameworks — aggregated into a single, organized space. This article provides a detailed overview and expert insights on the SWOT Analysis model to help leaders select the ...

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For ambitious founders wrestling with growth challenges, Ninety is the all-in-one, cloud-based platform that gives founders everything they need to build a company they’ll love forever.

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